Five Marketing Tips For Small Businesses In 2017

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Many small businesses fail or become easily frustrated when it comes to their business marketing plans. Many start their own business because they are confident have excellent technical skills in their line of work. However, they still fail because of lack of marketing skills.

As a result of lack of marketing plan, profitability of many small businesses has been declining over the years. Not to mention the increasing competition that also makes it more challenging in many ways. For those businesses that aren’t losing money, most are not producing the profit they could be if they knew how to market themselves properly.

Most small businesses do not have the money to finance their marketing campaigns or hire a marketing specialist to lead their way. This is why many of them just copy what they see from what other businesses are doing, or they follow the advice of some media sales person. The problem is they copy the wrong types of businesses, and the media sales people typically only know as much about effective marketing as the business owner does.

Effective marketing requires a consistent awareness of upcoming trends and emerging channels. This is true even if you think you already know what to do because you have read it on papers, and your favourite business personality said so.

So in this 2017, it is so important that you know the marketing tips for this year. Read more at: https://www.forbes.com/sites/forbesagencycouncil/2017/03/21/five-marketing-tips-for-small-businesses-in-2017/#99d205360678

Why Social Media Should Now Be Seen As Traditional Media

In today’s digital age where more and more devices can be used by man, communication has become easier than ever. For marketers, this has become an excellent opportunity to build their brand and to create a wide audience base that is hopefully to become loyal customers.

Nowadays, marketers must be able to have exposure online in as many areas as possible. But for most small to medium sized businesses, internet marketing is tough because of limited number of personnel, time and budget.

Fortunately for small and medium sized businesses, they can build their brand and create solid group of audience online even without much money – that’s through social media marketing. Marketing through popular social networking sites such as Facebook, Instagram, Twitter, Snapchat, and others is a smart strategy.

Today, it is unusual to find a business that is not marketing its product or service on social media. However, many of these businesses are doing social media marketing in inefficient, time wasting ways.

The biggest problem for some small businesses is that they are not familiar with social media marketing, especially those who are older entrepreneurs. What they do not know is that social media marketing is just the internet version of the traditional marketing. In social media marketing, the approach should be the same as in traditional marketing.

Read more at: http://www.huffingtonpost.com.au/2017/03/08/why-social-media-should-now-be-seen-as-traditional-media

Tricks used in scams

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In today’s business world, many transactions are done online – through the web, deals and payments are made even when both parties don’t see each other personally.

So you want to be a successful entrepreneur managing your growing business. However, what if your business dream got shattered by a cruel business opportunist who offered you a wonderful opportunity, which later turned out to be just another scam? Sounds terrible, and that’s exactly what happens to millions of Australians who have the burning passion of becoming a business owner.

More than any other business opportunity, home based businesses seem to attract these scammers because of higher success rate of defrauding. This is particularly due to the fact that these programs mainly attract inexperienced online buyers and it’s easier for them to take advantage of the lack of personal assessment.

As a result if you are a busy entrepreneur who is looking to start up your own business and you want to purchase your initial materials and equipment online, it is utmost important that you know how to identify a legitimate opportunity and thus avoid scams. Don’t worry it’s certainly not difficult and the rest of this article enlightens you on some aspects to consider.

To prevent scams, you need to know the tricks used by scammers. Read this for more details: https://www.moneysmart.gov.au/scams/avoiding-scams/tricks-used-in-scams

How to Hire Your First Employees

The most common mistakes business owners make when starting out in business (especially those in the service-provider sector) is they think to be successful, they need a team of highly skilled and experienced employees and the business will take care of itself.

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As an owner of a business, you know how difficult it can sometimes to be getting together a good staff, a team that works smoothly and really is able to move forward with your company. For some entrepreneurs who have successfully overcome this struggle, a lot of trial and error processes were made first.

There are a number of methods you can follow to ensure that you hire on the right staff, and are able to get to more important aspects of restaurant management. Once you’ve advertised the need for staff, then comes more process and more things that you need to understand in order to hire on a team that lasts and that works out well for you.

When hiring staff, keep in mind that the interview you conduct matters a lot. Thus, make sure that your venue makes your applicant feel more at ease. Make sure there is plenty of space for the applicant to feel less crowded, and ample lighting will both help to make them more comfortable and make it easier to read any materials that you need to go over.

Want to learn more tips on hiring your first employees? Click this link: http://guides.wsj.com/small-business/hiring-and-managing-employees/how-to-hire-your-first-employee

How to Promote a New Product & Marketing Activities

More and more new businesses open each day making the competition in the market getting harder and harder. All the organisations that are alike need to compete in order to gain the customers and continue with its operations. They make new strategies everyday for new ways to spread their brand and to promote their products.

Companies use advanced promotional strategies in order to spread their brand and to let people know about their products. New ideas and designs keep coming to the markets every day. Due to the thousands of ideas and designs, it’s hard for the company to choose what suits their needs best. They don’t want to lose time and money in deciding the wrong gift to be presented.

Always remember that each company has different needs than the other. Therefore, your company should make your own studies and researches. You should have a concrete plan on how you can give your targeted market the idea about the quality of your products that you manufacture or service that you offer.

Promotional business products are one of the best ways to send a message to the customer about your company and products. With them you gain more visibility especially if you chose your gifts to be personal and the person needs to use them every day and more than once each day.

Do you want to read more about promoting a new product to your market? Click here: http://smallbusiness.chron.com/promote-new-product-marketing-activities-1722.html

Selecting Bathroom Fixtures

A bathroom fixture is an item attached to the bathroom permanently. Bathroom fixtures do not only include lights but they also include faucets, sinks, faucet, toilet, bidet, lighting, vent fan and cabinets. For some, when they hear about “bathroom fixture” they immediately think of just one thing such as the bathroom lighting.

When picking out fixtures for your bathroom, it is important to stay with your bathroom’s style and theme. Make sure to stay within budget too. It is very tempting to get all the cool gadgets and latest bathroom fixture inventions, but you need to make sure that what you will purchase are all within your budget.

Today, there are plenty of online shops that sell bathroom fixtures. When searching online for a bathroom fixture, it’s best to search for the specific item instead of a general term. The more specific you can get the better the search results. So instead of bath lighting or bathroom lighting, you can start finding bathroom vanity lights or hanging bathroom spotlight.

Picking the right bathroom fixtures and their fittings requires a bit of know-how, along with a sense of style. Over the years there are some fixtures and fittings that changed in style.

So, you should check out this article and know the right tips on how to select the right bathroom fixtures: http://home.howstuffworks.com/home-decor/bathroom/decorating-bathroom1.htm

Bathroom renovation Perth: 3 tips to increase the resale value of your home

Are you planning to sell your residential property? Whether you are planning to sell your house or just want to increase its market value, a renovation can be your best solution. By renovating any key area of your home, this will help maximise its overall resale value and attracts more potential buyers. However, all types of renovation are costly so you need to choose your remodelling projects smartly. One renovation project that can surely maximise your property’s market value is through bathroom renovations. This is the reason why bathroom renovator in Perth – Smart Style Bathrooms is very popular.

If you would like to increase the value of your home, bathroom renovation, also known as bathroom remodelling can be one of the most valuable projects. Here are some tips on how you can renovate your bathroom and attract a bunch of potential buyers:

Bathroom renovations Perth

  • Give your bathroom a new look. This step is easy – you can simply replace your old tiles with new ones, change your paint colour, etc. to give it a fresher look.
  • Add or change the fixtures like mirrors, curtains or lighting. It is also important to know about the current trends about bathroom designs.
  • Do not only make your new bathroom attractive, but you also have to make it functional. Make sure that the sinks, faucets, toilet and showers are working well. With this, you can hire a professional plumber and an expert electrician to ensure that everything is working well.

If you follow all these tips for your bathroom renovation, your new bathroom will surely be a great one – it will not only give you a solace and comfortable environment, but can give your home extra value as well.